Open rates are just the tip of the iceberg when it comes to being a recruiter in the information age. The equation is pretty simple: the more candidates who open your email, the more they read the content, the higher the probability they will respond.
By building sourcing lists, uploading them into a campaign, crafting a captivating subject line, and tracking open rates, you will begin to see patterns develop. Perhaps the funny one liner subject line garnered a 2x open rate vs. the standard “Great opportunity with Hot Startup” that too many recruiters still use. This data alone can guide how you develop your next campaign.
Again, as a recruiter you need to have the top of funnel filled to ensure conversion and hit those lofty hiring goals. By understanding what causes higher opens and responses, you can optimize your outreach and scale yourself to chat with more candidates in a shorter amount of time.